for health and beauty
repeat purchase rates, sample seeding, influencer fees, formulation costs. the unit economics of beauty are unforgiving, and gumboots makes them legible.
repeat purchase, refill and subscription cohorts modelled separately, so you see lifetime value by acquisition month and not blended into one line.
multi-SKU kits costed at the component level. promo bundles show their true margin, not the sticker discount.
co-packers as their own cost layer, with MOQs, deposit schedules and lead times tracked beside cash.
influencer seeds, PR samples and gifting in their own operating expense bucket, so they do not muddy gross margin.