the autonomous finance team for product brands.
you’re the creative brains, leave the numbers to us.
for brands doing NZ$1m to NZ$30m revenue.
works on the shopify, xero and quickbooks you already run, and takes in your google ads and meta ads spend.
11 weeks
how long the cash lasts.
a sample
14 nov
when to order, before the rush.
a sample
ties to xero
what a lender sees.
a sample
a finance hire costs NZ$150,000 a year or more.
so the finance function ends up landing on you.
nothing joins up.
shopify and xero rarely agree on the numbers.
buying stock is a guess.
order too much and your cash is trapped in boxes, order too little and the sales vanish.
late nights with the cash model.
it gets done after everything else, and you are never sure it is right.
get back to the fun part. ditch the spreadsheets.
you connect up
connect shopify and xero, set the strategy, and set the limits we work inside.
we build
a live model of your brand: real margin by product, channel and market, with every figure traced to its source.
we do the work
what to order, where to spend, how to hold your cash, where to market.
you approve
one tap from your phone, and we place the order with your suppliers.
what that looks like. a sample brand, sample figures.
the model
margin by product
the tank
cash, week by week
closing cash, NZ$
the season
at the gatewhat to buy
goals we set before we start. they are not an average of past results.
+0%
in revenue
better stock and spend decisions mean fewer missed sales.
+0pts
in EBITDA margin
real margin per product, so you can see where margin is being lost.
+0%
in cash conversion
right-sized ordering that frees cash and minimises stockouts.
0+ hrs
time saved per week
less time in excel, and more in the work only you can do.
worked example
a NZ$5m brand, balanced focus
+NZ$215,000.00
extra EBITDA per year
+NZ$30,000.00
your time back, 400 hrs
illustrative. assumes the goals are met in full by year end, with 8 hours a week saved over 50 weeks, valued at NZ$75.00 an hour. edit the “today” figures below to see your own numbers.
| per year | today | with gumboots | change |
|---|---|---|---|
| revenue | NZ$m | NZ$5,500,000.00 | +NZ$500,000.00 |
| EBITDA | NZ$500,000.00·% | NZ$715,000.00 · 13% | +NZ$215,000.00 |
| cash generated | NZ$350,000.00·% | NZ$536,250.00 · 75% | +NZ$186,250.00 |
| your hours back | NZ$kyour salary | 400 hrs · NZ$30,000.00 | +NZ$30,000.00 |
1
every figure traces back to the transaction it came from.
17,893.82
anz deposit, 29 oct 2026 · a sample
2
every match carries a tally and its number, and the unsure ones are held back for you.
a sample
3
what each plan does is listed line by line, with how often it happens.
4
gumboots acts on its own only inside the limits you set. everything else waits for one tap from you.
at the gateinside fence
analyst
sees it for you.
a detailed financial model, real margin by product, a 16-week cash timeline, and a monthly report in plain words.
controller
limited placesdrafts it, you approve it.
everything in analyst, plus a monthly call, the ordering plan decided and actions drafted ready to send.
| what’s in it | how often | analyst | controller |
|---|---|---|---|
| strategy setting | at kickoff | included | included |
| financial model | monthly | included | included |
| margin by product, market and channel | monthly | included | included |
| budget vs actuals | monthly | included | included |
| cash runway and margin alerts | monthly | included | included |
| scenario testing | monthly | 1 | 5 |
| 16-week cash forecast | monthly or weekly | monthly | weekly |
| monthly report in plain words | monthly | included | included |
| forecast vs actual review | monthly | not included | included |
| monthly call | monthly | not included | included |
| quarterly strategy review | quarterly | not included | included |
| inventory ordering plan | weekly | not included | included |
| media budget ceiling by week | weekly | not included | included |
| working capital plan | weekly | not included | included |
| actions drafted ready to send | as needed | not included | included |
| approve with one reply | as needed | not included | included |
| year end pack for your accountant | annual | not included | included |
no credit card. monthly, no lock-in.